by CR Team | Jul 16, 2012 | 50+, 60+, Boomers, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Silent Generation, Travel
A weekly round-up of those articles, resources and insights that connected with mature marketing pros on Twitter, Google Plus, LinkedIn and Facebook. 1. MOST CLICKED: LeadingAge reports on how several leading continuing care retirement communities (CCRCs) are becoming... 
by CR Team | Jul 2, 2012 | 50+, 60+, Boomers, Healthcare - CCRCs, Marketing, Mature Consumers, Seniors
Hello, Monday. How’d ya sneak up on us so fast? Here’s our weekly round-up of top resources for marketing to 50+ consumers – links, articles and reports that earned the most clicks, shares or discussion last week. Did we miss anything? Please share... 
by CR Team | Jun 27, 2012 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing, Mature Consumers, Silent Generation, Social Networking
What timing. The same day that Senior Housing News posed the question “Is Facebook the New Frontier for Marketing Retirement Communities to Seniors?” the Center for Media Research shared an answer: “No.” Well, actually what they shared was... 
by CR Team | Jun 4, 2012 | 60+, Boomers, Email marketing, Healthcare - CCRCs, Mature Consumers, Social Networking
Hello, Monday! Hello, June! Here are the resources and articles that earned the most clicks, shares and attention last week from mature marketing pros. 1. MOST CLICKED: The Uneven Aging of America. This interactive map from AdAge demonstrates how America’s aging... 
by CR Team | May 29, 2012 | 40+, 50+, 60+, Boomers, Healthcare - CCRCs, Retirement, Social Networking
“Let no vandalism of avarice or neglect, no ravages of time, testify to the present or to the coming generations that we have forgotten, as a people, the cost of a free and undivided republic.” – John A. Logan, Commander-in-Chief Each year on... 
by CR Team | May 10, 2012 | 50+, 60+, Healthcare - CCRCs, Marketing, Mature Consumers, Real Estate Marketing, Workforce
Last week I had the privilege of attending an event that made me smile, think and act. The occasion was the launch of Retirement on the Line, a new book by anthropologist Caitrin Lynch based on her 5 year study of eldersourcing at the Vita Needle factory in Needham,...
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