by CR Team | Apr 4, 2012 | 50+, 60+, Advertising, Boomers, Email marketing, Internet, Marketing, Mature Consumers, Real Estate Marketing
Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing... 
by CR Team | Apr 2, 2012 | 40+, 50+, 60+, Boomers, Gen X, Housing, Internet, Mature Consumers, Millennials/Gen Y
Welcome, April! And welcome, readers, to our round-up of the most popular tweets/links of the past week. 1. MOST CLICKED: “Instant America” is holding people’s attention. This infographic with stats on how long people are willing to wait for a... 
by CR Team | Mar 26, 2012 | 50+, 60+, Boomers, Internet, Marketing
What held the attention of mature marketing pros on Twitter, LinkedIn and our blog this week? Read on for the top links and resources of the week that was. 1. MOST COMMENTED, DISCUSSED AND SHARED: Is 50 the new 30? That’s what thought-leader and... 
by CR Team | Mar 5, 2012 | 40+, 50+, 60+, Boomers, Email marketing, Gen X, Internet, Retirement, Social Networking
What resources for marketing to baby boomers and beyond caught the attention of our Twitter, LinkedIn and Facebook followers last week? Read on for top links. 1. MOST SHARED/MOST CLICKED: From the San Francisco Chronicle, how the retirement attitudes of baby boomers... 
by Todd Harff | Mar 1, 2012 | 50+, Boomers, Internet, Marketing, Mature Consumers, Real Estate Marketing
I recently received an S.O.S. from a former active adult community client thinking of starting a blog as part of their online marketing to 50+ (baby boomer and senior) home buyers. “I’ve been charged by the big boss to start blogging as a way to connect... 
by CR Team | Feb 27, 2012 | 50+, 60+, Boomers, Internet, Social Networking
Another Monday, another round-up of the mature marketing resources shared by Creating Results that received the most clicks, retweets or attention last week. 1. MOST CLICKED: Seth Godin’s “Simple Thougths about Fair Use” struck a chord with many of...
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