by CR Team | Feb 17, 2010 | 50+, 60+, Boomers, Internet, Seniors
eMarketer’s new data on the US Internet population shows that the online world now resembles the offline: filled with active older consumers. Internet usage is shifting, as mature users have taken to the Web. Those marketing to Boomers and seniors will note... 
by Todd Harff | Feb 11, 2010 | 50+, 60+, Boomers, Housing, Internet, Mature Consumers, Real Estate Marketing, Seniors, Social Networking
Social media marketing seemed to be the topic of the hour at the 2010 International Builders Show (and other conferences I’ve attended in the past few months, such as the American Association of Homes and Services for the Aging event). Builders and developers – of... 
by CR Team | Dec 11, 2009 | 60+, Internet, Marketing, Mature Consumers, Seniors, Silent Generation, Social Networking
Thanks to a tweet this a.m. from Bill Vick, we can share some updated statistics on what 65+ seniors do online. New data from Nielsen Online shows that email is still the number one activity of these older Americans. The next two activities – getting maps and... 
by CR Team | Sep 10, 2009 | 40+, Boomers, Gen X, Generation Jones (trailing edge Boomers), Internet, Marketing, Mature Consumers, Social Networking
Part 4 of a series on using social media for marketing to Baby Boomers and beyond. PART 4: FIVE WAYS LINKEDIN CAN HELP YOU REACH 40+ PROFESSIONALS Where can you be virtually guaranteed to find affluent, educated and mature consumers online? Try LinkedIn. For companies... 
by CR Team | Sep 9, 2009 | 40+, 50+, Boomers, Internet, Marketing, Social Networking
Part 3 of a series on marketing to Baby Boomers and beyond through social networking. PART 3: FACEBOOK PRESENTS OPPORTUNITIES FOR BOOMER, SENIOR MARKETING First, the headlines touted how Baby Boomers (especially women) were flocking to Facebook. Then, statistics... 
by CR Team | Nov 12, 2008 | 50+, Internet, Real Estate Marketing
27% of Americans plan to put off home purchases because of the economy. We’re glass half full people. To Creating Results, that means 73% of those in the market are still open to opportunities. Where will they be looking? 87% say the web. A survey by the...
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