by CR Team | Jul 21, 2010 | 50+, 60+, Boomers, Marketing, Mature Consumers, Seniors, Silent Generation
Continuing care retirement communities (CCRCs) and other businesses marketing to Baby Boomers and active adults frequently ask us about new technologies, or how much time and money to invest in social media/social engagement. Problem is, they often forget the power of... 
by CR Team | May 24, 2010 | 50+, 60+, Advertising, Boomers, Mature Consumers, Seniors
As advertisers fall over themselves to figure out social media marketing, one medium (television) continues to deliver large numbers of attractive consumers with money and time to spend (Baby Boomers and beyond). TV looks like a safe bet with great reach, AdAge... 
by CR Team | Apr 28, 2010 | Boomers, Marketing, Mature Consumers, Real Estate Marketing, Seniors
I’m a fan of people watching. Airports are prime spots as are downtown shopping areas. I am particularly fond of seeing people meeting and parting, and imagining the next chapter in their stories. Of course I never get to find out what happens next. The Blogosphere... 
by Todd Harff | Mar 19, 2010 | 50+, 60+, Marketing, Mature Consumers, Seniors, Social Networking
“One size communication does not fit all,” commented Kevin Baughen on this blog earlier this week. “None of us should be treating different audiences as if they are one homogeneous group.” Kevin, a marketer based in Surrey, UK, was responding to the findings we shared... 
by Todd Harff | Mar 16, 2010 | 40+, 50+, 60+, Boomers, Gen X, Mature Consumers, Millennials/Gen Y, Seniors, Silent Generation
The Chronicle of Philanthropy reported this week on new research into how different generations – from Millennials to Silents – support and interact with charities. The survey claims that Gen X and Millennials/Gen Y now make the majority of potential... 
by CR Team | Feb 22, 2010 | 50+, Boomers, Mature Consumers, Travel
My Nana turns 98 today, and in her honor we present some facts about what’s been called the “grandparent economy.” Mary Furlong describes grandparents as “wealthy and willing to spend.” And, while Nana is a card-carrying member of the...
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