by CR Team | Aug 8, 2016 | 40+, 50+, 60+, Advertising, Boomers, Gen X, Seniors
Each week, we recap the news items that most engaged our followers over the past week. This week, a Reuters Institute study explains how digital media has overtaken print media as a primary news source — for some generations, that is –, while a study from... 
by CR Team | Jul 26, 2016 | 40+, 50+, 60+, Healthcare - CCRCs, Retirement, Seniors
Every week, we take a look at the content that engaged our followers the most from the previous week. This week, the New York Times gave an in-depth look at the increasing popularity of “brain gyms” in retirement communities. Also, a study by The... 
by CR Team | Jun 13, 2016 | 40+, 50+, 60+, Email marketing, Housing, Marketing, Mature Consumers, Seniors
Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future... 
by CR Team | Jun 6, 2016 | Advertising, Boomers, Internet, Marketing, Mature Consumers, Seniors
Happy Monday! Today’s mature marketing news of interest is brought to you by the letter “S”. Each week we share stories or action items that are important to know for those targeting mature consumers. Have something to share? We’d love to hear... 
by Mike Stakem | Nov 30, 2015 | Advertising, Boomers, Marketing, Seniors
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. MOST... 
by CR Team | May 5, 2015 | Advertising, Boomers, Internet, Marketing, Seniors
How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel. Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making...
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