by Todd Harff | Apr 14, 2010 | 50+, Boomers, Housing, Real Estate Marketing, Retirement, Seniors
The 2010 Del Webb Baby Boomer Survey was just released, and the nation’s largest builder of active adult (55+ age-qualified) communities concludes that Boomers are ready and willing to move upon retirement. “According to the Del Webb survey, nearly a third... 
by Todd Harff | Mar 19, 2010 | 50+, 60+, Marketing, Mature Consumers, Seniors, Social Networking
“One size communication does not fit all,” commented Kevin Baughen on this blog earlier this week. “None of us should be treating different audiences as if they are one homogeneous group.” Kevin, a marketer based in Surrey, UK, was responding to the findings we shared... 
by Todd Harff | Mar 16, 2010 | 40+, 50+, 60+, Boomers, Gen X, Mature Consumers, Millennials/Gen Y, Seniors, Silent Generation
The Chronicle of Philanthropy reported this week on new research into how different generations – from Millennials to Silents – support and interact with charities. The survey claims that Gen X and Millennials/Gen Y now make the majority of potential... 
by CR Team | Mar 12, 2010 | 50+, 60+, Boomers, Marketing, Seniors
Consider this scenario: A nation struggling with economic hardship and uncertainty; a president looking to connect with the public in a way that seems personal and relevant. He turns to a brand new medium that’s spreading like wildfire and sends out his message... 
by CR Team | Mar 3, 2010 | 40+, 50+, 60+, Boomers, Gen X, Marketing, Millennials/Gen Y, Seniors, Silent Generation, Social Networking
More insights from a new Pew Research Center study on the Millennials, which compares the attitudes and habits of 18-29 year olds with those of the Baby Boom, Silent and X generations. Today’s topic: Social networking. Despite tremendous growth in the numbers... 
by CR Team | Mar 2, 2010 | 40+, 50+, 60+, Boomers, Gen X, Internet, Marketing, Millennials/Gen Y, Seniors, Silent Generation
Another look at the generational marketing snapshots provided in the new Pew Research Center study on Millennials (see yesterday’s post). Today’s topic: Technology. Two years ago, Harris Interactive asked Americans what they’d re-name their...
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