by CR Team | Sep 17, 2012 | 40+, 50+, 60+, Boomers, Housing, Mature Consumers, Silent Generation
Monday! Let’s jump right into our recap of last week’s top resources/articles for those marketing to baby boomers and seniors. These two items tied for clicks and shares. 1. Consumer packaged goods spending by younger baby boomers (born between 1956 and... 
by CR Team | Jul 16, 2012 | 50+, 60+, Boomers, Healthcare - CCRCs, Internet, Marketing, Mature Consumers, Silent Generation, Travel
A weekly round-up of those articles, resources and insights that connected with mature marketing pros on Twitter, Google Plus, LinkedIn and Facebook. 1. MOST CLICKED: LeadingAge reports on how several leading continuing care retirement communities (CCRCs) are becoming... 
by CR Team | Jul 5, 2012 | 50+, 60+, Mature Consumers, Silent Generation
Just as Pride month came to a close last week, Experian Simmons released a demographic spotlight report on gay Americans. One item of particular interest to us was a breakdown of the LGBT and heterosexual populations by age. Per Experian’s report: “Consistently over... 
by CR Team | Jun 27, 2012 | 60+, Healthcare - CCRCs, Housing, Internet, Marketing, Mature Consumers, Silent Generation, Social Networking
What timing. The same day that Senior Housing News posed the question “Is Facebook the New Frontier for Marketing Retirement Communities to Seniors?” the Center for Media Research shared an answer: “No.” Well, actually what they shared was... 
by Amanda Combs | May 23, 2012 | 40+, Boomers, Gen X, Internet, Marketing, Silent Generation, Social Networking
Yesterday we explained the ins and outs of Pinterest, the newest and shiniest kid on the social block. The explosive growth of this platform has the online world buzzing about with excitement – or skepticism. Is it really the next big thing? And more importantly for... 
by CR Team | May 21, 2012 | 40+, 50+, 60+, Boomers, Gen X, Marketing, Mature Consumers, Millennials/Gen Y, Silent Generation
“The learned is happy, nature to explore; The fool is happy, that he knows no more.” – Alexander Pope (born on this day, May 21, in 1688) The Creating Results team is happy to each week explore and deliver to our friends/followers those resources...
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