Older adults are living in the digital world — just like the rest of us. A 2017 study conducted by Limelight shows that 47% of people ages 60+ spend more than 15 hours per week of their personal time online. This percentage is the second highest of any demographic....
In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power...
Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend. They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times...
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