by Kevin Williams | Mar 5, 2021 | Seniors
Who could have predicted that the senior living industry could be transformed so much in one year? As we enter the second year of the pandemic, we do so with a light at the end of the tunnel thanks to ongoing vaccine distribution. In this month’s roundup, we take a... 
by Kevin Williams | Feb 8, 2021 | Marketing, Seniors
The Covid-19 vaccine is one of the hot topics in the senior living industry. With nursing homes and other senior living settings being prioritized for the vaccine, providers are learning as they go when it comes to navigating distribution, as well as some reluctance... 
by Kevin Williams | Dec 11, 2020 | Marketing, Seniors
It’s safe to say 2020 is a year none of us will soon forget. From Covid-19 to racial injustice, it was no surprise to discover that articles providing insights on how current events and trends will impact the senior living industry comprised much of our blog’s most... 
by Kevin Williams | Oct 16, 2020 | Advertising, Marketing
Older adults are living in the digital world — just like the rest of us. A 2017 study conducted by Limelight shows that 47% of people ages 60+ spend more than 15 hours per week of their personal time online. This percentage is the second highest of any demographic.... 
by Kevin Williams | Sep 8, 2020 | Advertising, Marketing
In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power...
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