Roundup: Most Popular Content of 2020

Roundup: Most Popular Content of 2020

It’s safe to say 2020 is a year none of us will soon forget. From Covid-19 to racial injustice, it was no surprise to discover that articles providing insights on how current events and trends will impact the senior living industry comprised much of our blog’s most...
3 Keys for Designing Websites for 55+

3 Keys for Designing Websites for 55+

Older adults are living in the digital world — just like the rest of us. A 2017 study conducted by Limelight shows that 47% of people ages 60+ spend more than 15 hours per week of their personal time online. This percentage is the second highest of any demographic....
4 More Brands Baby Boomers Love and Why

4 More Brands Baby Boomers Love and Why

In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power...