3 Keys for Designing Websites for 55+

3 Keys for Designing Websites for 55+

Older adults are living in the digital world — just like the rest of us. A 2017 study conducted by Limelight shows that 47% of people ages 60+ spend more than 15 hours per week of their personal time online. This percentage is the second highest of any demographic....
Roundup: Senior Living Marketing News for Q4

Roundup: Senior Living Marketing News for Q4

As we head into the last quarter of the year, we’re rounding up the latest senior living marketing news and how industry professionals will be impacted. This month, we discuss Baby Boomer’s evolving online shopping habits, the rise of telehealth and more. 1. Senior...
4 More Brands Baby Boomers Love and Why

4 More Brands Baby Boomers Love and Why

In a previous post, I took a look at 4 of the biggest brands in the world and how they are marketing to older adults and becoming brands Baby Boomers love. While many brands continue to shift their sights and target the younger demographics, America’s spending power...
The Importance of Diversity in Advertising

The Importance of Diversity in Advertising

Current events in our country are proving to be the catalyst for change that is long overdue. And we’re starting to realize just how far these changes extend. They go beyond policy and encompasses all aspects of our daily lives, including our professions. These times...