by Kelcey Sachs | Mar 27, 2018 | 60+, Boomers, Internet, Marketing
In 2013, we blogged about smartphone and tablet usage in the United States by age and gender. In those five years, a lot has changed: A mobile-first focus for websites, better information access, new social media apps, enhanced online shopping and more. Here’s... 
by CR Team | Feb 29, 2016 | 50+, Boomers, Internet, Marketing
Happy Leap Day! The calendar is generously giving us a few extra hours — for work, for folly, for whatever. In that spirit, we’ll try to give you a little something extra in this weekly round-up of the links that rose to the top with boomer and senior... 
by CR Team | Aug 15, 2013 | 50+, 60+, Boomers, Marketing
The Donald W. Reynolds Journalism Institute has released a report on Mobile News trends that includes very useful data related to smartphone and tablet use by age and gender. While news reading on smartphones by users over 65 is much lower than other age groups, check... 
by CR Team | Aug 13, 2013 | 50+, 60+, Boomers, Generation Jones (trailing edge Boomers), Marketing
A substantial number of us are now taking our news on the go, reports eMarketer. 62% of 45-54 year olds (younger Baby Boomers) and 64% of 55-64 year olds (leading edge Boomers) who use smartphones are now consuming news on that device. In fact, more than 1/2 of... 
by CR Team | Jun 17, 2013 | 50+, 60+, Boomers, Internet, Marketing
And just like that, it’s Monday again. Time for our weekly round-up of links, articles and resources that can help you get better results from your mature marketing program. Please join in the conversation — in the comments section of this blog, on...
Recent Comments