by CR Team | Oct 12, 2015 | 40+, 50+, 60+, Advertising, Marketing, Mature Consumers
Happy Columbus Day holiday Monday! Our mature marketing links of the week focus on retirement insights from a very insightful source, as well as answering the question: Do billboards still work for advertising? We’d love to hear your thoughts on this as well as... 
by CR Team | Aug 31, 2015 | 50+, 60+, Advertising, Volunteering/Service
Another summer week has gone whooshing by, and for some of our readers it may seem summer itself has whooshed. Ice cream shops warn of limited hours. School buses once more set the pace on city streets. Kids are either back in class or counting down the hours... 
by CR Team | Jul 20, 2015 | 50+, Advertising, Boomers, Marketing, Mature Consumers
Here it is, Monday again. Time for our roundup of the week’s top links for baby boomer marketing and more. 1. MOST SHARED: “Women who leave the workforce to take on caregiving [on avg] lose out on $650,000 over their lifetime.” This statement from... 
by CR Team | May 5, 2015 | Advertising, Boomers, Internet, Marketing, Seniors
How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel. Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making... 
by CR Team | Nov 3, 2014 | 40+, 50+, 60+, Advertising, Marketing, Mature Consumers, Travel
Happy Monday! Let’s get right into the mature marketing stories that had people clicking and sharing this past week. Our focus- a road trip for the books and SEO tips. Have something to share? We’d love to hear from you so be sure to add it to our... 
by CR Team | Sep 30, 2014 | 60+, Advertising, Boomers, Marketing, Silent Generation
MarketingCharts.com recently posted an analysis of Nielsen TV viewing data. The upshot? Traditional TV viewing is dropping substantially among US 18-24 year olds. Yet our favorite people — baby boomers and seniors — continue to log significant time in...
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