by Mike Stakem | Nov 30, 2015 | Advertising, Boomers, Marketing, Seniors
While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. MOST... 
by Mike Stakem | Oct 26, 2015 | 50+, Advertising, Boomers, Marketing, Mature Consumers
While the days are getting shorter and the leaves are quickly falling, there still may be time to get that Fall roadtrip in. In that spirit, we look today at how advertisers are portraying the mature car shopper and driver, and how they are struggling to walk a fine... 
by CR Team | Oct 12, 2015 | 40+, 50+, 60+, Advertising, Marketing, Mature Consumers
Happy Columbus Day holiday Monday! Our mature marketing links of the week focus on retirement insights from a very insightful source, as well as answering the question: Do billboards still work for advertising? We’d love to hear your thoughts on this as well as... 
by CR Team | Aug 31, 2015 | 50+, 60+, Advertising, Volunteering/Service
Another summer week has gone whooshing by, and for some of our readers it may seem summer itself has whooshed. Ice cream shops warn of limited hours. School buses once more set the pace on city streets. Kids are either back in class or counting down the hours... 
by CR Team | Jul 20, 2015 | 50+, Advertising, Boomers, Marketing, Mature Consumers
Here it is, Monday again. Time for our roundup of the week’s top links for baby boomer marketing and more. 1. MOST SHARED: “Women who leave the workforce to take on caregiving [on avg] lose out on $650,000 over their lifetime.” This statement from... 
by CR Team | May 5, 2015 | Advertising, Boomers, Internet, Marketing, Seniors
How to Effectively Leverage The Web To Attract Baby Boomers According to a recent finding by Gallup, 26% of baby boomers are spending more on travel. Quirk’s Marketing Research highlighted a study examining buying behaviors, and found that 90% of boomers are making...
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