by CR Team | Jan 21, 2014 | Advertising, Boomers, Marketing, Millennials/Gen Y
A new study from Radius Global Marketing Research compares the purchase influences for Baby Boomers and their children, known as Gen Y or Millennials. The upshot? Boomers are more influenced by advertising than the younger generation; Millennials are more influenced... 
by CR Team | Jan 13, 2014 | 50+, Advertising, Internet, Social Networking
Our regular mature marketing links round-up this week features a smattering of data, thought-pieces and tips all related to the digital space. Is it a sign of the continually growing use of technology by older adults? Or a sign that marketers and businesses are... 
by CR Team | Nov 11, 2013 | 40+, 50+, 60+, Advertising, Boomers, Marketing, Mature Consumers, Retirement, Seniors, Social Networking
Happy Monday and Happy Veterans Day. We at Creating Results are grateful for the brave men and women who so selflessly serve and protect our freedoms – today (and everyday) we offer our thanks. Now on to the mature marketing links of the week which had people... 
by CR Team | Oct 21, 2013 | 40+, 50+, 60+, Advertising, Marketing, Mature Consumers, Seniors, Social Networking
Happy Monday! It’s hard to believe another week has come and gone. Here we showcase those mature marketing articles and news from the last week that had people talking. Interest in posts regarding social media dominated, receiving many shares, comments and... 
by CR Team | Oct 7, 2013 | 40+, 50+, 60+, Advertising, Boomers, Email marketing, Marketing, Mature Consumers, Seniors, Social Networking
Happy Monday! Below you’ll find the top mature marketing news of the last week that had people talking, clicking and sharing. Have insights to share that you don’t see here? Please be sure to include in comments below. MOST CLICKED: Mark W.... 
by CR Team | Sep 23, 2013 | Advertising, Boomers, Branding, Internet, Marketing, Mature Consumers, Retirement, Social Networking
Happy Monday! Let’s get right into the mature marketing news and stories which resonated the most this past week. Have something to share that isn’t included here? Please be sure to add to the comment section below. MOST SHARED : Sulu explains...
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